Crowd-Founding as a new Cooperative Innovation and Solution Culture in the (New) Social Market Economy
Crowd Founding offers an opportunity to start and do business in a new way.
In a book section I introduced my ideas on a conceptual approach towards founding a company together – and directly together adressing issues the founding community wants to address or solve.
To put things as simple as possible some basic ideas first.
Founding a company holds quite a number of risks. Usually people do not have the money to start a company or they get the needed budgets at awfully high interest rates – as i is venure money with uncertainty at the horizon. On the other hand one never knows about the success of the new company. Will there be any suitable demand from the market, will you be able to sell any goods or services?
There are a couple of other reasons why not to start a company. ost of them are risks others are related to the personal comfort zone of the potential entrepreneur. After all many ideas fail before they hit the market.
So Crowd Founding – what is it and what is it good for?
Imagine a small town, maybe it is better named a village, and it only has a few hundred residents. They have many things, such as a beautiful landscape or familiar traditions. But they lack public transport and the town is sufering. Many people already moved away.
Now there comes Crowd Founding. People meet in a town hall meeting and discuss their lack of transport. They decide to crowd found a transport company. First they find out what they really need (bus transport for the children to the close by next bigger city, various other transport solutions for the elderly people and the people working in the bigger city offices, etc.) and what options might bring the town forward (maybe public transport for tourists as the village landscape is really a potetial must see and tourists might bring some extra money to the village, to the village inn and the small farmers shop). Second they check the budget, decide what they really need (exactly which bus fits the needs the best, how many rides they really need each day, etc.), recheck the budget and evaluate if the can fund themselves (300 people multiplied by 100 Euro each can bring in the starting budget). Third they check if the village can also bring up the requested work force. Is there a potential bus driver and an accountant? How about someone who can produce a website? Finally how about the local bank – can they do the professional finances?
And there it is: a really big potential for a new market economy.
We shall discuss this in a little bit more detail.
Dieser Beitrag wird noch erstellt. Bitte haben Sie noch etwas Geduld oder sprechen Sie uns an, wenn sie an diesem Beitrag oder am Megatrendinstitut mitarbeiten wollen. Dieser Beitrag wird bald auch in deutscher Sprache verfügbar sein.